The Walt Disney Company and TikTok announced a partnership today as The Walt Disney Company celebrates its 100th anniversary. This partnership includes a first-of-its-kind content hub that will debut on the social media platform on October 16th.
This new hub will allow Disney fans to find content from Disney, Disney Parks, Pixar, Marvel, Star Wars, National Geographic, and ESPN, including nostalgic theme songs, iconic moments, unique behind-the-scenes Disney campus tours, character favorites, and a whole lot more from Disney. Along with watching content from Disney, fans will also be able to create content with Disney music and effects. They can also play daily Disney and collect/trade “Character Cards” of favorite characters to win unique profile frames.
“The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands,” said Nicole Iacopetti, Global Head of Content, TikTok. “We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else. We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favorite content.”
There are over 48 handles from The Walt Disney Company participating in this four-week activation. It will be live in 24 regions globally and highlight the wide range of content from The Walt Disney Company. This will be an experience that fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks, and more that will give daily reminders of why fans connected in the first place with their favorite characters, franchises, movies and Disney in general.
“For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok,” said Asad Ayaz, Chief Brand Officer of The Walt Disney Company. “With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”
TikTok is a destination for Disney fans to come together for multiple different things. Disney brands have over 150 million followers on TikTok. As part of the celebration of Disney’s 100th anniversary, TikTok is also curating a Disney100 Playlist with popular hits from Disney’s massive music catalogue. This will include tunes from movies like Cinderella, The Lion King and even the upcoming Wish. There will also be music from franchises like Toy Story and High School Musical.
Along with announcing this new Disney100 partnership, TikTok revealed that Disney will also become a TikTok Pulse Premiere publisher. This puts brands next to the top 4% of trending videos on TikTok across a number of categories. This helps brands stay on the pulse of the most culturally impactful moments on the platform.
What do you think of this new partnership between Disney and TikTok? What Disney handles on TikTok do you currently follow of the 48 that come from The Walt Disney Company? Share your thoughts and opinions in the comments below about this new way of celebrating the 100th anniversary of The Walt Disney Company.
