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Disney CEO Bob Chapek Drops Hints About Future for Disneyland Legacy Passholders

Since the Disneyland Resort suspended the Annual Pass program, many have wondered what will be replacing it. Currently, former Annual Passholders who had a pass when the parks closed last year are considered Legacy Passholders. With this, they are able to utilize some discounts and other perks that were once offered to those with an Annual Pass. Today, Bob Chapek provided some hints at what the future looks like for the program during The Walt Disney Company earnings call.

During the call Chapek said about Annual Passes, “And as you all know, we ended our current annual pass program at Disneyland, and that gives us a chance to sort of create a modern version of a park loyalty program, an affinity program that isn’t necessarily governed by legacy”

Chapek also said that Disney hasn’t “even scratched the surface” when it comes to “Improving guest experience. However, there will also be efforts made with the new program to “get an adequate return to our shareholders for the type of experience that we do give to our guests.”

What this means specifically for a future pass program isn’t known. What is known is that it will be announced sometime later this year.

What do you think of Chapek’s statements on the Disneyland Annual Passes? Are you optimistic for the future of Annual Passholders/Legacy Passholders? What do you think a new program should look like? Share your thoughts and opinions in the comments below!

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2 Responses

  1. You ask what we think of Chapek’s staetments regarding the passholder program? Well, I feel that I’m really tired of hearing “teases” about the upcoming program and am looking for details and a date! Disneyland keeps saying that there will be some kind of passholder program and that it will be rolled out later this year. What and when? Or, perhaps they need to come clean and say they’re still working on it! It’s not like they haven’t had enough time to think IF they will have a program WHAT it will consist of! The park was closed for more than a year and they decided last fall that they were going to nix the program at the resort. Can we get a date at least??? Many of us are willing to bleed money for passes and are itching to get back into the park but we’re not going to pay the daily rate for a ticket when a pass is the best deal for us heavy users! Somebody give us some concrete information or stop the teasing!

  2. As a Legacy Passholder and a Disney Shareholder, I have a sense of dress listening to Bob Chapel mention shareholder value for guest experiences. With the dismantle of the Monthly Payment Annual Pass Program, I feel like Disney is going to be out of reach for myself and my large family. Is this what Walt really wanted? Profits for his shareholders? Or to bring joy to kids and families? Disney is a great company with many diverse income steams; focus on gains from other sources, and let the parks be accessible to families without being in debt $2000 for a large family for 1 day.

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