Company to Launch Three-Pronged Event Approach Highlighting Technology and Content Ahead of Annual Upfront Presentation

This Upfront season, Disney Advertising Sales will be activating a three-pronged approach to captivate clients and showcase Disney’s impressive suite of marketing offerings and solutions. With a laser focus on impactful storytelling, innovative solutions and stress-free client transactions, Disney Advertising Sales is sure to be the perfect home for all marketers in 2021.

On Tuesday, February 23, Disney Advertising Sales will host an invite-only Disney Platform Tech Showcase that will educate clients on Disney’s impressive investment in advertising innovation. The first-of-its-kind event will unveil Disney’s strategy and suite of data-driven solutions that are hyper focused on precision, measurement and premium advertising experiences. Not only will the activations be consumer-friendly, but these features will be cemented in frictionless transactions for our partners.

Following the Disney Platform Tech Showcase, Disney will continue its client-focused virtual sessions this year and host a Content Development event on Tuesday, March 23. The event will feature upcoming programming across the Disney portfolio and will highlight new and exciting releases coming from Disney’s linear and streaming properties. Disney will also have creative leaders from The Walt Disney Company join to speak on the rich legacy of iconic and engaging storytelling that Disney has rooted its content in for decades.

To round out the season, Disney Advertising Sales will unveil the company’s upcoming announcements at Disney’s Upfront Presentation slated for Tuesday, May 18. The unified Upfront event will represent Disney’s entire portfolio of captivating brands including ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, Hulu and National Geographic Channel. The presentation will show Disney’s best-in-class offerings and will reinforce the company as a one-stop-shop for marketers under Disney Advertising Sales.