Disney Announces New Product Launch to Benefit Make-A-Wish and Celebrate 40-Year Partnership

Today Disney announced a new product launch with three new lines to help benefit Make-A-Wish. For the last 40 years, Disney and Make-A-Wish have partnered together to truly make a difference in children at critical risk’s lives and their families. Recently, Make-A-Wish celebrated its 500,000th wish granted!

The product launch includes three different lines that celebrate this partnership and the wishes granted. This will include the Wishes Come True Blue Collection that will be arriving in the Disney Store and shopDisney.com starting today! With every purchase of an item from the Wishes Come True Blue Color Collection between now and World Wish Day on April 29, 2021 in the United States, Canada, and Across Europe, Disney will be donating 25% of the purchase price (up to $500,000 US) to Make-A-Wish.

The collection includes a couple of firsts for Disney. This includes the first-ever adjustable children’s Mickey Mouse ear headband – allowing children of all abilities to wear ears comfortably. The collection also includes the first cloth face masks for children and adults by Spirit Jersey. As a part of the launch celebration, Disney is donating 10,000 cloth face masks from the collection to Make-A-Wish.

As seen below, the collection includes merchandise that not only supports Make-A-Wish but also does it by celebrating Disneyland and Walt Disney World, where many wishes have happened over the last 40 years. The collection includes ears, spirit jerseys, face masks, hats, Loungefly wristlets and bags, clogs by Crocs, magic bands, leggings, and more!

Take a look at the Wishes Come True Blue Color Collection here:


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