The World of Disney has officially re-opened after undergoing an extensive re-imagining. This new approach to the World of Disney embraces current retail trends while also building on the rich storytelling legacy that the Walt Disney Company is known for. The changes to the store can be found both inside and out. With a new marquee welcoming people in, the changes are just getting started with the exterior. Inside, there is a whole new brick-filled look that is full of magical surprises.
The new version of World of Disney is very spacious and open. The merchandise is actually a part of the decorating for the store. There are also nods throughout the store to the Nine Old Men that include some magical effects.
“We saw World of Disney as an opportunity to reimagine what Disney retail is today,” said Alysia Kelley, vice president of visual merchandising and location strategy for Walt Disney Parks and Resorts. “The new store design highlights the best of what is current and new, while also celebrating classic Disney heritage based in storytelling.”
With this new approach to Disney retail that includes so much magic, Disney is changing the Disney shopping experience. It really is adding the pixie dust to the shopping experience.
Along with a new look and experience for the store, there is also a continued commitment by the Walt Disney Company to be environmentally friendly. Bags (that can double as souvenirs or carry on bags) will be for sale in various sizes. These will be for sale at a nominal fee. Traditional bags will also be available by request.
The World of Disney also unveiled two new lines of merchandise with its reopening. This includes a new Mickey Mouse Club Collection, featuring Mickey Mouse from the original TV series. There is also a new Nordic-inspired Disney Parks Holiday Collection 2018. This includes apparel, holiday decorations, and more!
World of Disney, the ultimate shopping destination at the Downtown Disney District at Disneyland Resort in California and at Disney Springs at Walt Disney World Resort in Florida, now features a reimagined layout that makes shopping easier and more fun. The transformation begins with the store’s exterior, which features new marquees and magical window displays. Inside, guests discover an open atmosphere with uniquely themed areas featuring the hottest Disney merchandise. World of Disney regularly rolls out exclusive Disney Parks merchandise, reinforcing its reputation as a must-visit destination for Disney fans. (Joshua Sudock/Disneyland Resort)
World of Disney, the ultimate shopping destination at the Downtown Disney District, now features a reimagined layout that makes shopping easier and more fun. Inside, guests discover an open atmosphere with uniquely themed areas featuring the hottest Disney merchandise. World of Disney regularly rolls out exclusive Disney Parks merchandise, reinforcing its reputation as a must-visit destination for Disney fans. The Downtown Disney District is located in Anaheim, Calif. (Joshua Sudock/Disneyland Resort)
World of Disney, the ultimate shopping destination at the Downtown Disney District, now features a reimagined layout that makes shopping easier and more fun. Inside, guests discover an open atmosphere with uniquely themed areas featuring the hottest Disney merchandise. World of Disney regularly rolls out exclusive Disney Parks merchandise, reinforcing its reputation as a must-visit destination for Disney fans. The Downtown Disney District is located in Anaheim, Calif. (Joshua Sudock/Disneyland Resort)
During the holiday season, holiday wear including “ugly sweaters” with patterns inspired by Disney Parks can be found throughout Disneyland Resort in California and Walt Disney World Resort in Florida. Other seasonal wear includes spirit jerseys, hoodies with ears and patterned crew socks with fun knit details. (Joshua Sudock/Disneyland Resort)
World of Disney, the ultimate shopping destination at the Downtown Disney District, now features a reimagined layout that makes shopping easier and more fun. Inside, guests discover an open atmosphere with uniquely themed areas featuring the hottest Disney merchandise. World of Disney regularly rolls out exclusive Disney Parks merchandise, reinforcing its reputation as a must-visit destination for Disney fans. The Downtown Disney District is located in Anaheim, Calif. (Joshua Sudock/Disneyland Resort)
Animated art comes to life inside the newly transformed World of Disney, the ultimate shopping destination at the Downtown Disney District. Inside, guests discover an open atmosphere with uniquely themed areas featuring the hottest Disney merchandise. World of Disney regularly rolls out exclusive Disney Parks merchandise, reinforcing its reputation as a must-visit destination for Disney fans. The Downtown Disney District is located in Anaheim, Calif. (Joshua Sudock/Disneyland Resort)
World of Disney, the ultimate shopping destination at the Downtown Disney District, now features a reimagined layout that makes shopping easier and more fun. Inside, guests discover an open atmosphere with uniquely themed areas featuring the hottest Disney merchandise. World of Disney regularly rolls out exclusive Disney Parks merchandise, reinforcing its reputation as a must-visit destination for Disney fans. The Downtown Disney District is located in Anaheim, Calif. (Joshua Sudock/Disneyland Resort)
World of Disney, the ultimate shopping destination at the Downtown Disney District, now features a reimagined layout that makes shopping easier and more fun. The transformation begins with the storeÕs exterior, which features new marquees and magical window displays. Inside, guests discover an open atmosphere with uniquely themed areas featuring the hottest Disney merchandise. World of Disney regularly rolls out exclusive Disney Parks merchandise, reinforcing its reputation as a must-visit destination for Disney fans. The Downtown Disney District is located in Anaheim, Calif. (Joshua Sudock/Disneyland Resort)
World of Disney, the ultimate shopping destination at the Downtown Disney District, now features a reimagined layout that makes shopping easier and more fun. The transformation begins with the storeÕs exterior, which features new marquees and magical window displays. Inside, guests discover an open atmosphere with uniquely themed areas featuring the hottest Disney merchandise. World of Disney regularly rolls out exclusive Disney Parks merchandise, reinforcing its reputation as a must-visit destination for Disney fans. The Downtown Disney District is located in Anaheim, Calif. (Joshua Sudock/Disneyland Resort)
World of Disney, the ultimate shopping destination at the Downtown Disney District, now features a reimagined layout that makes shopping easier and more fun. Inside, guests discover an open atmosphere with uniquely themed areas featuring the hottest Disney merchandise. World of Disney regularly rolls out exclusive Disney Parks merchandise, reinforcing its reputation as a must-visit destination for Disney fans. The Downtown Disney District is located in Anaheim, Calif. (Joshua Sudock/Disneyland Resort)
World of Disney, the ultimate shopping destination at the Downtown Disney District, now features a reimagined layout that makes shopping easier and more fun. Inside, guests discover an open atmosphere with uniquely themed areas featuring the hottest Disney merchandise. World of Disney regularly rolls out exclusive Disney Parks merchandise, reinforcing its reputation as a must-visit destination for Disney fans. The Downtown Disney District is located in Anaheim, Calif. (Joshua Sudock/Disneyland Resort)
World of Disney, the ultimate shopping destination at the Downtown Disney District, now features a reimagined layout that makes shopping easier and more fun. The transformation begins with the storeÕs exterior, which features new marquees and magical window displays. Inside, guests discover an open atmosphere with uniquely themed areas featuring the hottest Disney merchandise. World of Disney regularly rolls out exclusive Disney Parks merchandise, reinforcing its reputation as a must-visit destination for Disney fans. The Downtown Disney District is located in Anaheim, Calif. (Joshua Sudock/Disneyland Resort)
The Disneyland Resort’s World of Disney opened on October 26th and Walt Disney World’s World of Disney officially re-opens in Disney Springs on October 27th. What do you think of the re-imaged World of Disney stores? Let us know your thoughts in the comments below. You can also read more about these stores in the following posts:
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