On Monday, Lucasfilm announced that they will join “forces” with five major brands for the upcoming ‘Rogue One’ promotional campaign. The anthology film which is slated to hit theaters this December, will include sponsors from Duracell, General Mills, Gillette, Nissan and Verizon, according to the press release.
Lynwen Brennan, General Manager of Lucasfilm said, “We are extremely pleased to be working with such a remarkable group of promotional partners for ‘Rogue One.” “This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of ‘Rogue One.’”
Are you excited to see what this promotional campaign holds?
