With the large anticipation of Lucasfilm’s Star Wars: The Force Awakens, the company announced on Thursday that they have partnered up with seven top brands for “an expansive, historic promotional campaign” for the new film. By teaming up with other organizations, the promotion of the film is set for a larger scale.

Companies that Lucasfilm has teamed with include the following:

COVERGIRL® & Max Factor
General Mills

Lynwen Brennan, General Manager of Lucasfilm, said in a press statement, “we are thrilled to be working with such a stellar roster of promotional partners. The ‘Star Wars’ brand has endured over the years, across generational audiences because it connects with people in a very special way. Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience Star Wars: The Force Awakens.”

With the diversity of each brand, the film as well as franchise will be promoted on a variety of levels.

What are your thoughts on the companies that have been included in the marketing campaign?

Star Wars: The Force Awakens is to hit theaters on December 18.