Disney Consumer Products Introduces Playmation

Announced Tuesday by Disney Consumer Products is that of a brand new way to play. Playmation was announced as “the next step in the evolution of play, where digital gets physical and imagination becomes real.” Playmation features new toys and wearable items, meaning kids can go out in play in a brand new way.

Playmation (1)

Leslie Ferraro, president of Disney Consumer Products said, “Innovation and creativity are the driving forces behind Disney, and our goal is to inspire children to unleash the power of their imaginations through the stories we tell and the experiences we create. With Playmation, we’re taking the next step in that tradition – bringing the worlds of play, storytelling, and technology together – in a new and very exciting way.”

These items will encompass motion-sensor technology, Bluetooth and cloud connectivity, according to CNBC. In a way, some say that it’s an ‘antivideo game.’ When items are used in play, the plan is for children to step away from their phone screens and get outside to use their imaginations.

The first lineup in the Playmation series is based on Marvel’s Avengers. Arriving in October, here is what the $119.99 starter pack entails:

At launch, the Playmation Marvel’s Avengers Starter Pack will include five connected toys: one piece of Avenger Gear (Repulsor), two Power Activators and two Smart Figures – a Super Hero (Captain America) and a Super Villain (Iron Skull). Getting started is easy, strap the high-tech Repulsor Gear onto your arm (it fits adults, too!) and listen closely to JARVIS as he takes you through the tutorial on how to control your new Gear, inspired by Iron Man technology. Other Playmation Marvel’s Avengers connected toys that work with the Starter Pack will also be available separately for purchase at launch, with more on the way.

Also available at launch, is the AvengersNet app where you can register your Avenger Gear to see progress, explore additional locations and characters, and get access to new missions. New recruits to the Avengers can fight Marvel Super Villains including Ultron, Iron Skull, Loki, or join fellow Avengers Super Heroes like Black Widow, Falcon and more as they battle to save the Earth by running, jumping, ducking and dodging – whatever each challenge requires.

Star Wars and Frozen items are in the works for 2016 and 2017. Technology for these items will be similar and will vary on the way children play.

If you are interested on purchasing the the Avengers Starter Pack, pre-orders will begin July 7 by visiting DisneyStore.com.

Jim Silver, editor in chief and CEO of TTPM said, “Playmation takes the role play category to a new level of engagement with their breakthrough interactive play. It is the entry point into a new category of toys that bring digital experiences into the real world. With Playmation, Disney Consumer Products is going to raise the bar in the world of play.”

Disney and Hasbro together have created Playmation as a new way to play.

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