DAPs Magic Disney News – PRESS RELEASE
First 250 guests at Disney Store locations nationwide to receive special 25th Anniversary silver Mickey Mouse ears
PASADENA, Calif., March 26, 2012 — Disney Store will celebrate its 25th anniversary on March 28 at stores nationwide, and in recognition of this important milestone Disney Store will give the first 250 guests at each location silver commemorative Mickey Mouse ears. In addition, Disney Store will host a variety of family fun activities throughout the day, including Disney trivia, games, a dance party, and more. As an added bonus guests will receive 25 percent off purchases made in store and online at DisneyStore.com for the entire day. Although known for delivering “the best 30 minutes of a child’s day,” Disney Store has created magical memories for guests of all ages for 25 magical years.
“Disney Store’s 25th anniversary is about celebrating our guests, our products, and the memorable experiences we create for families every day,” said Jim Fielding, president of Disney Store worldwide, “We take great pride in delivering on the Disney promise of excellence, and look forward to bringing the magic of Disney to our guests around the world for many years to come.”
In 1987, Disney launched the entertainment retail model, by opening the first Disney Store in Glendale, California. Today there are more than 350 Disney Store locations worldwide, and more than 200 million people visit Disney Store every year. In 2010 Disney Store launched a new store design featuring immersive Disney storytelling neighborhoods and interactive experiences, once again establishing itself as an innovator in specialty retail.
Disney Store created a commemorative video featuring guests who shared their favorite videos and photos of Disney Store memories over the years. Exclusive products inspired by Disney stories sets Disney Store apart, and a collection of 25th anniversary merchandise has been released with new artwork featuring a collage of favorite Disney characters. From collectibles like the limited edition Mickey Mouse light up Vinylmation™ figure, to apparel and stationery, the assortment allows every member of the family to share in this special occasion and create new memories with Disney Store.
There’s still time for guests to submit photos of their favorite Disney Store moments for a chance to have them seen by millions on Disney Store’s digital billboard in the heart of New York’s Times Square.
To find a Disney Store location, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on www.facebook.com/DisneyStore or follow us on Twitterwww.twitter.com/DisneyStore to stay connected to your favorite destination.
For more information, please visit www.disneyconsumerproducts.com/press/us.
ABOUT DISNEY STORE The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom , plus online storeswww.DisneyStore.com, www.disneystore.co.uk, www.disneystore.fr andwww.disneystore.de. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visitwww.disneyconsumerproducts.com/press/us/disneystore or follow us atwww.facebook.com/DisneyStore and www.twitter.com/DisneyStore.
