DAPs Magic Disney News – PRESS RELEASE
New line of active wear designed for young people inspired by the hit Disney Channel series Shake It Up
Vancouver, BC—February 8, 2012 — ivivva athletica, lululemon athletica’s dance apparel brand for girls, announced the launch of a new dancewear collection for girls in collaboration with Disney Consumer Products. The Shake It Up collection is inspired by the hit Disney Channel series featuring the adventures of Cece Jones and Rocky Blue.
“Shake It Up and its main characters served as the perfect inspiration for our new clothing line,” said Jennie Lam, lead designer for ivivva athletica. “So many girls dream of becoming professional dancers and are inspired by Cece and Rocky. We are so excited to have a line of dancewear that incorporates their passion for dance and the vibrancy of their personalities. The ‘Shake It Up’ line strikes the right balance between functionality and spirit and meets the needs and desires of girls who want to dance and move in style.”
Influenced by Rocky and Cece’s spirit and energy, the Shake It Up line features fun yet functional gear for active girls. From legwarmers and shorts to jackets and headbands, the collection offers an assortment of athletic apparel and accessories made from technical fabrics in exciting styles and colors.
(Editor’s note: Product images available at http://bit.ly/ShakeItUpIvivva, no password required.)
ivivva athletica was created based on extensive feedback from lululemon guests who wanted dance specific products for a younger age group using similar signature fabrics, technical design features and exciting colors for which lululemon is known. ivivva products are designed for athletic pursuits such as dance and gymnastics, as well as for all-day versatility.
The Shake It Up line is currently available online at http://www.ivivva.com. New Shake It Up inspired dancewear will also be created by ivivva for Spring 2012, Summer 2012, Fall 2012, and Winter 2012.
About lululemon athletica inc.
lululemon athletica (NASDAQ:LULU; TSX:LLL) is a yoga-inspired athletic apparel company that creates components for people to live longer, healthier and more fun lives. By producing products that help keep people active and stress free, lululemon believes that the world will be a better place. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback.
For more information, visit www.lululemon.com.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP’s various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, and www.DisneyStore.comand www.DisneyStore.co.uk, the company’s official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan For more information, please visit Disney Consumer Products or follow us atwww.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving andwww.Twitter.com/DisneyLiving.
About Disney Channel’s Shake It Up
Since its 2010 premiere, “Shake It Up” ranks as TV’s #1 series among Kids 6-11 and Tweens. The buddy-comedy follows two high-spirited girls, best friends CeCe Jones and Raquel ‘Rocky’ Blue, whose dreams of becoming professional dancers are realized when they become background dancers on the most popular teen dance show, “Shake it Up, Chicago!,” a job they land thanks to their longtime and well-connected friend Deuce. Between learning new dance styles, navigating the backstage antics at the show (especially with their rivals Gunther and Tinka) and their newfound social status at school, the girls are on their way to new and fun adventures, some that will test their friendship. Created by Chris Thompson (“Laverne and Shirley,” “Bosom Buddies”) and executive produced by Rob Lotterstein (“The War at Home,” “Ellen”) and Jeff Strauss (“Reba,” “All of Us,” “Friends”), it is from It’s a Laugh Productions, Inc. Starring are Bella Thorne and Zendaya, Davis Cleveland, Roshon Fegan, Adam Irigoyen, Kenton Duty and Caroline Sunshine.
