DAPs Magic Disney News – PRESS RELEASE
Celebrities and their Kids Choose Disney Store Costumes for Style, Glamour and Fun
PASADENA, Calif–September 29, 2011–Adults and kids won’t have to wish upon a star to find this year’s hottest Halloween costumes when they head to their local Disney Store or shop at DisneyStore.com. According to the National Retail Federation’s yearly top costume survey, Disney Store has the most popular styles, including princesses, Spider-Man and pirate costumes. Also a top choice for celebrities and their kids in 2011, Disney Store costumes have been spotted on the kids of Molly Ringwald, from the ABC Family show The Secret Life of the American Teenager; Joey Lawrence of ABC Family’s Melissa & Joey; actress Candace Cameron; actress Salma Hayek; and award-winning singer Christina Aguilera, but every kid will feel special when dressed in a high-quality, stylish Disney Store costume for Halloween.
“When it comes to costumes, princess costumes have been the favorite among girls for years,” said National Retail Federation President and CEO Matthew Shay. “From bright and colorful princess and fairy options to traditional favorites like pirates and superheroes, Halloween lets kids of all ages take part in the fun and festivity of the holiday.”
New this year, the elaborate Limited Edition Rapunzel role play costume will bring sweet smiles to the faces of the 2,000 girls who are lucky enough to get one of these authentic designs. Boys will live out adventures dressed as favorite superheroes such as Spider-Man and Captain America or the fearless pirate Jack Sparrow and space captain Buzz Lightyear.
“We are so proud to be a top choice for Halloween year after year,” said Molly Adams, senior vice president of Disney Store North America. “At Disney Store we pride ourselves on making costumes that are created to last and made with the highest quality materials to provide endless years of role playing.”
At a recent event in the Santa Monica Place Disney Store, celebrities and their kids shopped for their favorite Disney costumes to get ready for a fun Halloween day.
See photo gallery for images: http://bit.ly/DSBOOtiqueImages.
Girls Costumes
On October 2, 2011, Disney will officially welcome Rapunzel as the 10th Disney Princesscharacter at a high profile, star-studded celebration at Kensington Palace in London, UK. Little princesses from across the globe will watch Rapunzel be welcomed into the Disney Princess royal court by Ariel, Aurora, Belle, Cinderella, Jasmine, Mulan, Pocahontas, Snow White and Tiana.
To mark the occasion, Disney Store is celebrating Disney Princess by offering all 10 princess costumes and unique accessories inspired by their iconic gowns and dresses. Each Disney Princess character has a unique story that empowers girls to imagine and live their very own fairy tales, and each girl can find her favorite princess costume at Disney Store this Halloween.
Like Rapunzel in Tangled, your little princess can live her dreams while wearing the new Limited Edition Rapunzel Role Play costume. This dress mirrors Rapunzel’s dress in Tangled and is marked by rich violet colors, delicate flower trim and a shimmering skirt to help girls get ready for an adventure. To complete this look, girls can add the accompanying 3-foot-long wig and crown (sold separately).
Girls will also get excited over the new Cinderella Wedding role play dress. The details on this sparkling dress will impress any princess and make her feel ready to meet her prince charming.
In addition to princess costumes, girls can also select Jessie from Toy Story or the always classic Minnie Mouse.
Boys Costumes
This year, villains don’t stand a chance with Disney Store’s Halloween 2011 line up for boys that will transform boys into crime fighting superheroes, adventurous cowboys and more. Boys will be ready for action in the Captain America, Cars 2, Jack Sparrow and Spider Man role play costumes. They can also go to infinity and beyond with the Woody and the light-up Buzz Lightyear costumes.
Toddlers and Infants
Toddlers and infants can join in the Halloween fun with Disney Store’s adorable selection of role play costumes. Toddler boys can become everyone’s favorite mouseketeer Mickey Mouse, while little girls can sparkle in the pink and white polka dot Minnie Mouse role play costume.
Infants will look sweet wearing the beautiful Belle or Rapunzel role play costumes that come with a beautiful organza skirt and delicate satin trim. Little boys can be extra cute dressed as the king of the jungle Simba.
Parents looking for a comfy costume for their little ones will love the Disney Store bodysuit set available in Mickey Mouse, Minnie Mouse, Jessie from Toy Story, Tigger, Winnie the Pooh and Woody styles. Each set comes with an adorable bodysuit and matching hat to comfortably transform infants into classic Disney characters.
Adult Costumes
Disneystore.com has fun costumes for adults that easily allow parents to coordinate with their kids for a complete family look. Women can dress up as Maleficent, Minnie Mouse, Rapunzel or Snow White. Guys will be the life of the party dressed as the infamous Captain Jack Sparrow or Mickey Mouse. All these costumes and more can be found onDisneyStore.com.
For more information on Halloween products and Disney Store events visitwww.DisneyStore.com/Updates, become a fan on www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore.
To download Disney Store’s mobile app for free, please visit the App Store atwww.itunes.com/apps/disneystore. To learn more about Disney Store’s mobile application, please visit www.DisneyStore.com/mobile.
ABOUT DISNEY STORE The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Ireland, Italy and Portugal, plus online stores www.DisneyStore.com and www.disneystore.co.uk. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visitwww.disneyconsumerproducts.com/press/us/disneystore or follow us atwww.facebook.com/DisneyStore and www.twitter.com/DisneyStore.
