Pixar Smells A Rat — In Disneys Marketing Department

Although Disney/Pixar's Ratatouille crossed the $200-million mark at the domestic box office over the weekend, some Pixar executives are blaming Disney's marketing staff for failing to create a promotional campaign for the movie that would have pushed it into the top-five for the year, asToy Story was in 1995 (No. 1); A Bug's Life was in 1998 (No. 4); Toy Story 2 was in 1999 (No. 3); Monsters, Inc. was in 2001 (No. 4); Finding Nemo was in 2003 (No. 2); The Incredibles was in 2004 (No. 5); and Cars was in 2006 (No. 3). According to Disney watcher Jim Hill, Ratatouille currently ranks eighth at the domestic box office and might wind up out of the top ten entirely by the end of the year. As a result, he says, Pixar execs are now overseeing the marketing campaign for the upcoming WALL-E, something that has apparently infuriated the Disney marketing staff. Hill quotes one unnamed studio insider as saying that Ratatouille "was a very difficult picture to sell during an incredibly competitive summer. … They're now being complete bastards about the WALL-E trailer, insisting that only they know the proper way to promote their next picture. … But that's okay. Let them call the shots on WALL-E's marketing campaign. Next year, they'll be the ones who'll be taking the fall when that Andrew Stanton film doesn't measure up to expectations."

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