Tag: Upfronts
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Rita Ferro, Disney’s President of Global Advertising Talks Disney’s Upfronts And Differentiator of Storytelling
Ahead of its upfront, Disney has shared a new interview with its President of Global Advertising, Rita Ferro.
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Disney Draws $9 Billion in Upfront Advertising Commitments
Disney has had the most successful upfronts to date, drawing in $9 billion in advertising commitments. Disney attributed both streaming and live events, including sports, to the success of the upfront. Disney shared that 40% of the commitments were earmarked for digital and streaming. The upcoming Disney+ ad tier, Hulu, and ESPN+ led the streaming ad…