The Hannah Montana 20th Anniversary Special aired on March 24, 2026, on Disney+ and Hulu. Appropriately enough, this was 20 years to the date after Hannah Montana debuted. The strong nostalgia for this Miley Cyrus-led series is very apparent. In the first three days after the special debuted, it racked up 6.3 million views on Disney’s two streaming platforms.

These impressive numbers come as the celebration of this anniversary also saw viewing of Hannah Montana in the week leading up to its release increasing by nearly 1,000%! To date, fans have streamed over half a billion hours globally on Disney+ of the series.

Along with the series, the music videos on Disney+ have been watched for thousands of hours on Disney+ as fans relive some of their favorite Miley moments.

The Hannah Montana 20th Anniversary became a cultural phenomenon as fans created their own content, events, and activations, content collections, and consumer products. There was a Starbucks secret Popstar Refresher released, a Google Search easter egg unveiled, Airbnb opened the doors to Hannah Montana’s Malibu beach house, exclusive show-inspired merchandise, Maybelline pop-ups in Los Angeles and New York that drew massive crowds, and a costume bracelet duo-pack from Little Words Projects. These partnerships took things to a whole new level and spawned over 250 other brands (and still counting) to join organically in on the fun.

March saw Disney+ and Disney Channel social media posts for this special’s campaign collecting an incredible number of nearly 440 million total impressions with over 30 million engagements across TikTok, Instagram, X, YouTube, and Facebook. The teaser alone received over 120 million views within its first 24 hours. Miley’s recreation of the iconic Disney Channel Wand ID also garnered 45 million organic views.

It may have been 20 years since the world was introduced to Hannah Montana, but the love for this character and series has only grown over time. Hannah Montana is more popular than ever, cementing Disney’s decision to make Miley Cyrus a Disney Legend at the 2024 D23: The Ultimate Disney Fan Event.

For fans who want more of Miley Cyrus and this special, Younger You (From the Hannah Montana 20th Anniversary Special) is available on music streaming services to listen to now. On Spotify alone, Hannah Montana streams have surged. This is the Life, the first song Miley Cyrus ever performed as Hannah Montana, saw a 747% boost in streams on March 24th alone. Best of Both Worlds, which Miley Cyrus performed in the special, along with This is the Life, also saw a 607% boost. Where I Go went up by 537%, and Ordinary Girl surged by 430%.

Did you watch the Hannah Montana 20th Anniversary? What did you think of it? Share your thoughts and opinions in the comments below!