Disney and Formula 1 are in a collaboration that is making a lot of fans of both brands very happy. In 2025, the Las Vegas Grand Prix saw Mickey & friends adding extra magic to the races. In 2026, there will be even more “Fueling the Magic” offerings. The collaboration will include even more ways to experience the thrill of racing through the storytelling and style of Mickey & Friends.
Things get started in March at the Australian Grand Prix. Then, they will really get rolling at the Chinese Grand Prix. “Fuel the Magic” will race through the season at select race weekends and include original content, immersive entertainment with Mickey & Minnie, and new global product drops that are inspired by racing culture, coupled with the energy of each host city.
An Original Racing-Inspired Series
Disney and WEBTOON have come together to create an original racing-inspired series. Called Mickey x F1 Racing to the Top!, this is an original vertical comic series that will debut during the Formula 1 Australian Grand Prix. New episodes will arrive throughout the 2026 race season in sync with race weekends. These will be found exclusively on WEBTOON’s global platform.
The series is designed for a new generation of fans and introduces fresh characters, themes, and high-stakes scenarios that blend the creativity and imagination of Mickey & Friends with the drama and teamwork of elite racing.
This all-new adventure will see Mickey, Minnie, Donald, and Goofy coming together to help a racing team in crisis. Along the way, they will prove that friendship and collaboration are always the winning strategy.
Fuel the Magic at the Chinese Grand Prix
“Fuel the Magic” in 2026 starts with the Formula 1 Chinese Grand Prix from March 13-15. There will be select races throughout the season that will feature Disney and Formula 1 activations.
Gentle Monster’s 2026 Circuit Collection
The 2026 season will also include an array of merchandise. Gentle Monster will be releasing its 2026 Circuit Collection. This is a global eyewear collaboration with Disney and Formula 1. It reimagines the structural language of F1 cars. This is done through a bold, fashion-forward lens. There are 8 styles in this collection. It is made of lightweight materials that have been chosen for enhanced practicality. Three of these designs are inspired by Disney’s Mickey & Friends.
There will also be immersive pop-up experiences in Seoul and Shanghai as part of this launch. This will include the opportunity to see a monumental Mickey Mouse sculpture next to an F1 car.
More Disney and Formula 1 Collaborations
Throughout the Formula 1 season, Disney Store will continue to release new merchandise from this collaboration. This will begin with a Mickey Mouse plush in a Formula 1 uniform. It will launch exclusively in Australia in time for the Australian Grand Prix and then be released globally at a later date.
There will also be new collaborations that will see apparel, accessories, collectibles, plush, and more that will offer a distinct interpretation of racing culture with some Disney magic.
These new collaborations will be revealed on Disney Style.
“Fuel the Magic” is all about Disney and Formula 1’s shared “vision to unite racing, entertainment, and fashion through fan-first experiences that celebrate the sport’s global cultural impact.” More details about this collaboration will be revealed in the future.
What do you think of what you are seeing of “Fuel the Magic” so far? What are you most excited about? Share your thoughts and opinions in the comments below!
