Disney, Mattel, and renowned fashion house Viktor&Rolf have come together for a new collaboration. The result is the Viktor&Rolf x Disney Collector Cinderella Doll. This doll recreates Cinderella, the Disney Princess, as a stunning couture collectible. This limited-edition doll is available for pre-sale globally and will be released later this spring.

“Our bold collaborations with leading brands continue to push the boundaries of Disney’s storytelling in fresh, culturally relevant ways,” Paul Gitter, EVP of Global Brand Commercialization, Disney Consumer Products, said. “This unique partnership with Viktor&Rolf and Mattel fuses contemporary fashion, art, and nostalgia to create an elevated, one-of-a-kind collectible — reimagining the essence of Disney Princesses through a modern, fashion-forward lens.”

The Viktor&Rolf x Disney Collector Cinderella Doll will be revealed during the Paris Fashion Week at the Musée des Arts Décoratifs. The doll is inspired by some of Viktor&Rolf’s Spring Summer 2019 Haute Couture “Fashion Statements” collection. It showcases a combination of artistry and enchanting storytelling.

This reimagining of Cinderella comes as the 75th anniversary celebration of the film comes to a close. It offers a design that thoughtfully honors the legacy of the original 1950 film and presents the character through a contemporary lens.

The Cinderella doll is styled in a sculptural haute couture gown that is paired with sparkling high heels and has a smartphone that is frozen at 11:50 PM. This is a subtle nod to a modern interpretation of a Princess who defines her own path.

“We have a longstanding fascination with dolls,” Viktor Horsting and Rolf Snoeren said, “Already as children, dolls functioned as ersatz runway fashion models that allowed us to dream and project our fashion fantasies into the world. A lot of our interest in dolls is connected with our childlike attraction to the mystery and glamour of fashion itself. This dreamy sense of wonder has never quite left us.”

A 30-minute documentary called Disney Princess: Create Your World – Viktor & Rolf and Mattel will also be premiering on March 24, 2026, on Hulu and ABC Owned Television Stations’ digital streaming platforms. This will add to the celebration of this collaboration. It will offer a behind-the-scenes look at the Viktor&Rolf x Disney Collector Cinderella Doll. It will showcase the artistry and elegant design that defines this remarkable special-edition collectible.

This will be the third episode of the Create Your World series. It will allow viewers to see how the creative process came together for this collaboration. It follows previous episodes that focused on collaborations with Coperni and Pandora.

This new doll is currently available for pre-sale at MattelCreations.com and on viktor-rolf.com. It will be on sale in early spring 2026.  

What do you think of this new doll? Will you be adding it to your collection? Share your thoughts and opinions in the comments below!