Shopping and looking for Disney merchandise outside of the Disney theme parks can be a bit challenging, especially for those who don’t live close to a Disney theme park.
Disney fans in London can now make their Christmas wishes come true! Disney Store has launched a dedicated retail destination inside Selfridges London, showcasing a unique curation of Disney Parks merchandise, never before offered beyond the Parks”. The new store officially launched with a special public opening ceremony inside Selfridges. The new store is located on the lower ground floor of the Oxford Street flagship.
Decked out with full Disney magic – featuring iconic character statues, enchanting visuals, and immersive storytelling touches – the space transports visitors into the world of Disney from the moment they arrive. Disney Store Cast Members are at the helm, ready to help customers discover the perfect gifts and guide fans through this magical shopping experience.
As part of the wider ‘A Most Magical Christmas’ collaboration between Disney and Selfridges, the Disney Store at Selfridges showcases an extraordinary collection of products usually only found at Disney Parks – with Disney Store the only official place to shop them outside the Parks.
A snapshot of what fans can expect includes:
- Celebrating 70 years of magic at Disneyland Resort in California – nostalgic anniversary exclusives from SkinnyDip, including collectible pins featuring Disney’s Mickey Mouse, Minnie Mouse, Oswald, Stitch and the Haunted Mansion’s Hat Box Ghost. Available from 2nd October.
- Highlights from Walt Disney World Resort in Florida – Park Life merchandise capturing the spirit of everyday moments in the Parks, from shimmering Castle Holiday Shine ornaments to replica notebooks and pins.
- Direct from Disneyland Paris – limited-edition Parisian collectibles, including bespoke pins and seasonal gifts inspired by the resort’s European heritage.
- Straight from Shanghai Disney Resort – fan-favourite character merchandise and seasonal exclusives, from accessories to keepsakes, available in the UK for the very first time.
- Treasures of Tokyo Disney Resort & Disney Stores Japan – highly coveted plush and character items, including Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Winnie the Pooh & Friends, and festive keychains.
- Beloved around the world – global favourites including the Loungefly Disney Parks Exclusives, the Fantasia 85th Anniversary Collection with UK early access, and the chance to create-your-own Disney Parks headband – a favourite in the resorts, now in the UK for the very first time.
Crucially, the Disney Store at Selfridges is the ultimate destination in the UK to bring the full magic of the Disney Parks together under one roof, with many products available outside of the Parks for the very first time, featuring collections from Disneyland Paris, Disneyland Resort in California, Walt Disney World Resort in Florida, Shanghai Disney Resort, and Tokyo Disney Store.
Designed to delight dedicated collectors, frequent Disney Store shoppers, and loyal Parks fans, the experience is also the perfect destination for gift-givers seeking magical and meaningful presents – from enchanting plush for children to keepsake treasures for partners and loved ones – ensuring there’s something special for every stocking this festive season.
A selection of the range is also available to shop online at DisneyStore.co.uk and www.selfridges.com, bringing Disney Parks treasures to even more fans across the UK.
The opening marks a major moment in the countdown to Christmas, with Selfridges and Disney’s ‘A Most Magical Christmas’ officially launching on November 6. The campaign will see enchanting Disney-themed windows, more than 60 brand collaborations and and a spectacular takeover of the iconic Selfridges London façade, ensuring shoppers of all ages feel the joy, nostalgia, and wonder of Disney this festive season.
Following the London debut, selections of the Disney Store collection will roll out to Selfridges Manchester Trafford Centre on September 29, and Selfridges Birmingham Bullring and Selfridges Manchester Exchange on October 13, spreading even more Disney magic across the UK in time for Christmas.
Vicky Woods, Director of Disney Store EMEA, said: “At Disney Store we have the privilege of being the only destination that brings the magic of the Disney Parks outside the gates and into the homes of fans around the world. We can’t wait to bring authentic treasures created by the very storytellers who make Disney dreams a reality to Selfridges this Christmas. Guests will be able to explore a selection of products that have never before been available in Europe, from enchanting plush toys and festive gifts to coveted collector’s items, the Disney Store at Selfridges will be a place where Christmas wishes come true.”
Look out for more festive updates and magical moments at @DisneyStoreUK and @theofficialselfridges.
What do you think of Disney Store opening in London at Selfridges? Do you live in the London area? Let us know in the comments.
