A new app has been announced by Pull-Ups. This new app, called the Potty with Pull-Ups® ft. Disney Jr. app will offer step-by-step resources for parents along with interactive content featuring characters from Disney Jr.’s hit series Mickey Mouse Clubhouse and the upcoming Mickey Mouse Clubhouse+ to help keep kids engaged throughout the process.
“With the launch of the Potty with Pull-Ups® ft. Disney Jr. app, we’re bringing our potty training know-how into the digital world,” said Aaron Gretebeck, Kimberly-Clark’s North American Vice President of Pull-Ups. “We’re excited to give parents and kids a new resource to make the potty training journey a little more manageable — and a lot more fun.”
This new resource comes from 35 years of research and expertise in potty training. This was put together to help families take some of the biggest challenges that are faced during the process of potty training. This includes something as simple as helping motivate a child to potty train. It was shared that in early testing, 80% of app users found that this will help motivate their child to potty train* (*based on a survey of 131 app users). Kids will get to engage with their favorite characters through the app’s interactive Disney Jr. content and an assortment of Pull-Ups products.
“We look forward to bringing an element of magic and excitement to our youngest fans through this new app,” said Liz Shortreed, Senior Vice President of The Americas & Global Softlines at Disney Consumer Products. “By combining the fun and familiarity of beloved Disney Jr. characters with the proven expertise of Pull-Ups®, we’re helping turn a sometimes challenging milestone into a moment of joy, confidence, and celebration for both parents and kids alike.”
The following was shared about this new app’s support for parents and kids.
SUPPORT FOR PARENTS: Potty with Pull-Ups® ft. Disney Jr. makes the potty training process feel more manageable through dedicated resources, including:
- Potty Training Readiness Quiz: Parents can assess if their child is ready to start potty training with a simple quiz.
- Parent Potty Plan: The app breaks down potty training into seven achievable milestones, making progress feel more attainable with small steps. Unlike rigid training programs, milestones are flexible and allow for an individualized pace.
- Event Tracker: Parents can log accidents, potty attempts, and successes. A built-in algorithm provides real-time insights on progress and suggests when their child might be ready to take the next step.
- Reminders & Notifications: Parents can set custom reminders for potty breaks and to track daily potty training practice.
- Setback Support: In the event of a setback, the app provides supportive content and allows for breaks when needed.
MOTIVATION FOR KIDS: What sets this app apart from others on the market are our interactive elements for kids to participate in during the potty training process. Kids can unlock a rock band game featuring characters from Disney Jr.’s hit series “Mickey Mouse Clubhouse” and the upcoming new series “Mickey Mouse Clubhouse+” debuting this summer.
- To start, kids can choose Mickey Mouse or Minnie Mouse as their band leader; the leader will offer encouragement and praise with every potty practice.
- As kids reach milestones, they will unlock new instruments and other “Mickey Mouse Clubhouse” characters to continue building their band, making progress even more fun.
- Once all milestones have been achieved, kids can enjoy a special in-app graduation concert with Mickey Mouse or Minnie Mouse, and the rest of their band, playing a custom version of Disney Jr.’s “Let’s Play!” song that celebrates their achievement.
The new Potty with Pull-Ups® ft. Disney Jr. app is now available on iOS App Store and Google Play Store in the United States. It is free. Parents who download and log into the app also have the opportunity to enter and win a grand prize trip to the Pull-Ups Passport to Confidence Event at Disneyland Hotel on June 23, 2025. This will celebrate Big Kid confidence and include special Disney character appearances, exciting activations, fun and games for families, and more. Parents can enter for the chance to win Pull-Ups prizes from May 15 through May 21, 2025, by visiting @pullups on Instagram. The winners will be drawn on May 22, 2025. Pull-Ups.com has the rules and more information.
