Disney and Formula 1 have announced a new collaboration that will bring Disney’s Mickey & Friends to the high-speed world of Formula 1 through experiences, content, and merchandise around the globe in 2026. The relationship promises to be a strong one because of both brands’ shared affinity for creativity, entertainment, and innovation. They also bring fans together globally through unforgettable and one-of-a-kind experiences. There will be more specifics shared in the coming months, Disney shared.
“As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love,” Tasia Filippatos, Disney Consumer Products President, said. “This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”
Emily Prazer, Chief Commercial Officer, Formula 1, said, “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide. It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”
Formula 1 has seen quite the surge of growth in recent years, particularly with younger fans. Data shows that more than 4 million children aged 8-12 now actively follow the sport in the EU and the US. 54% of followers on TikTok and 40% on Instagram are now under 25 years old.
There will be additional details shared in the coming months on how fans can join Mickey & Friends on their Formula 1 adventure. Some of these updates will be on @mickeymouse and @f1 on social media. Daps Magic will also be following this story and will provide updates as they become available.
What do you think of this collaboration? Are you excited to see Mickey & Friends zoom into the fast lane? Share your thoughts and opinions in the comments!
