Disneyland Paris has announced that Visa will be the official payment partner for Disneyland Paris. It also will have this role for Disney Store, and Disney Theatrical Group in Europe, the Middle East, and Africa. With this new partnership, Visa cardholders will receive special opportunities throughout all the announced areas.
This new strategic alliance will allow Visa customers in the region some unique benefits and experiences from Disney. This includes special offers on merchandise, pre-sales access, priority bookings, and invitations to special events and experiences. There will also be special access to Animagique Theater and Stitch Live! at Disneyland Paris for a select number of Visa cardholders. Disney shared that more cardholder opportunities will be announced for the Disney Theatrical Group and Disney Store at a later date. More opportunities for Visa to work with Disney to integrate digital payment solutions on Disney platforms and applications will be explored moving forward.
Kim Kadlec, Chief Marketing Officer, Visa Europe commented: “I am thrilled for Visa to partner with Disney to deliver seamless and secure payment experiences, helping to create memorable moments for Disney fans whether spending a day at Disneyland Paris, buying tickets for a Disney musical in London’s West End, or shopping at a Disney Store.”
“This strategic alliance builds upon our successful relationship with Visa in the US, providing great opportunities for the EMEA business,” said Cathy Cline, The Walt Disney Company Senior Vice President of Corporate Alliances and Card Services. “Like Disney, Visa is focused on innovation, creativity and customer service. By welcoming them as the Official Payment Partner of Disneyland Paris, Disney Theatrical Group and Disney Store in EMEA, our fans will enjoy convenient and seamless payment experiences as well as special cardholder opportunities.”
This isn’t the first time that Visa and Disney have collaborated in the region. Last year for Disney’s 100th anniversary celebration, the two came together.
What do you think about this new strategic partnership? Share your thoughts and opinions in the comments below!
