Those who have Disney+ might have noticed a change this week in the logo. This came as Disney geared up for the official integration of Hulu with Disney+. Today, Disney announced that Hulu on Disney+ officially has launched. This for subscribers of both Disney+ and Hulu (Disney Bundle) in the United States.
“The collective power of Disney+ and Hulu – outstanding originals from the most powerful brands and studios in the industry, libraries filled with decades of iconic favorites, and industry-leading advertising and technological capabilities – is transformative,” said Joe Earley, President of Direct-to-Consumer, Disney Entertainment. “Today’s official launch of Hulu on Disney+ gives viewers even more opportunities to easily discover and enjoy thousands of titles all in one place, underscoring the extraordinary value of the Disney Bundle.”
Aaron LaBerge, President & CTO, Disney Entertainment & ESPN added, “This marks the most significant technical, operational, and product evolution for Disney+ since its launch – one that reflects a wider technology transformation that we have been undertaking. That work is going to drive an enhanced, more engaging user experience with Disney+ and lays the foundation for the innovations and enhancements we are planning for the future.”
This new experience promises to seamlessly showcase the Disney Bundle and its value. It will allow Bundle subscribers (or those who have subscriptions to both apps separately) to stream extensive Hulu content on the Disney+ app. This includes titles like Grey’s Anatomy, Only Murders in the Building, Poor Things and The Bear. There are Bundle plans that start at $9.99/month. Disney+ and Hulu also both remain as standalone offerings for those who want them that way as well.
When subscribers log into Disney+, they will the full Hulu on the streaming service. This will integrate Hulu titles, recommendations, sets, and event collections on Disney+. This will make it easier for subscribers to discover the thousands of general entertainment titles and explore the content provided by both Hulu and Disney+ with a more personalized experience. They will also not have to go back and forth between the two apps. For those who only subscribe to DIsney+, Hulu content merchandised on DIsney+ will come with upsell options across additional advice. This will make it easier to upgrade a subscription to the Bundle, starting at $2/month more.
Along with this launch, a new marketing campaign has also been launched with multiple different ways of connecting. This includes out-of-home placements, custom broadcast and digital spots, cross-branded social media posts, bi-coastal experiential stunts, including on-site activations at the Disneyland Resort and Walt Disney World Resort, and more. These will be seen and experienced by guests in the coming days and weeks. This campaign, the first of its kind, will focus on bringing to light the benefits of the two of these streamers together. This campaign also showcases the new branding for Disney+. This includes the “refined logo, color palette, and orchestral mnemonic created by Academy Award®-winning composer Ludwig Göransson,” Disney says. This new approach is a blend of Hulu’s green and Disney+’s blue. Disney says that this is to create a “premium and elevated feel to welcome Hulu on Disney+ and mark a new chapter in storytelling for the streaming service.” A trailer called We’re Going to Be Friends was also released. It can be seen here:
We’re Going to Be Friends | Hulu on Disney+ | Disney Bundle
To get the best and most personalized experience, users are encouraged create profiles for each member of the family and review their content settings to ensure that all family members are watching content that is appropriate for them.
What do you think of this new chapter for Hulu and Disney+ as they come together? Have you experienced it yet? What did you think? Share your thoughts and opinions in the comments below!
