Have you ever wanted to go to camp with Mickey and friends Well, this will soon be a possibility! Today it was announced that CAMP, the Family Experience Company will soon be offering a new experience called Mickey & Friends X CAMP: An Extra Big Adventure. This new themed experience will open on May 28th at the 5th Avenue flagship store in New York City. This is an “interactive, larger-than-life collaboration” that will be the first Disney-themed experience that CAMP is launching in 2022. There will be more in the future and this experience will also be offering the experience at other CAMP locations in the future.
“We are excited to bring a splash of Disney magic to our CAMP families, with an extraordinary adventure right in their own backyard,” says Ben Kaufman, CAMP’s Co-Founder and CEO. “There is no icon or group of characters in history that transcends generations and connects families and friends more than Mickey & Friends. Collaborating on this project with the team at Disney has been a dream come true.”
Currently, D23 and Disney Vacation Club member can already purchase pre-sale tickets here. General public tickets will go on sale on April 15th. Those who are interested can sign up here for more information and updates.
CAMP was launched in 2018 and “creates immersive retail experiences that inspire and engage families through a unique combination of play, product, and programming.” Currently, there are 8 CAMP retail locations in Connecticut, Massachusetts, New Jersey, New York, and Texas along with a new one coming to Los Angeles, California later this month. CAMP also participated in the 2021 Disney Accelerator program.
In a press release, the experience CAMP provides was described as follows:
Behind CAMP’s signature Magic Door is an immersive experience where families will be guided by a CAMP Counselor through a narrative-driven adventure, packed with plenty of Disney and CAMP magic. Guests will climb, slide, bounce, and dance their way through a unique themed environment. With plenty of interactive entertainment and numerous photo opportunities, the experience will be unforgettable family fun, the way only Disney and CAMP could provide.
“Mickey & Friends have inspired friendships around the world with their enduring bond and countless adventures,” said Stephanie Young, President, Disney Consumer Products, Games and Publishing. “By collaborating with CAMP, we are able to connect families with our characters like Mickey & Friends through innovative storytelling and an immersive retail experience.”
There will also be Mickey & Friends merchandise available. This will include clothes and blankets from Barefoot Dreams, train sets from BRIO, drinkware from Corkcicle, jewelry from BaubleBar, eco-friendly toys from Green Toys, and more. These will be available for sale at the experience or at camp.com.
