The Walt Disney Company has signed a deal with Snap, Inc. to create programming to be broadcast on Snapchat, the popular social media app.
The first program being released by Disney on Snapchat is Watch Party: The Bachelor for ABC’s The Bachelor. It will star Nick Viall who was a runner-up on ABC’s The Bachelorette. Watch Party will debut on January 3. Each episode will be approximately 3-5 minutes long and will be found in Snapchat’s Discover section.
It is expected that Disney will be releasing other series on Snapchat moving forward but no other titles have been released as of yet.
What do you think of Disney creating shows for Snapchat?