DAPs Magic Disney News – PRESS RELEASE
Disney Store’s “Design By Me” Facebook Contest Gives Artists a Chance to Design T-Shirts Made from Organic Cotton Sold in Disney Store Locations Nationwide
PASADENA, Calif., April 20, 2012 — In celebration of Earth Day, Disney Store recently introduced a new line of products to help families go “green.” On Earth Day, April 22, Disney Store guests who bring in five used plastic bags for recycling will receive a free re-usable shopping tote featuring the young chimpanzee, Oscar, from Disneynature’s new true life adventure film, “Chimpanzee”. Each item will also spotlight a conservation fact and actions guests can pledge through Disney Friends for Change. Guests can pledge atdisneystore.com/ffc and their actions will be posted on the Disney Store Times Square Spectacular in New York City. Also, for each adorable Oscar plush toy purchased through May 13, Disney Store will donate $1 to the Jane Goodall Institute through the Disney Worldwide Conservation Fund to protect chimpanzees today and tomorrow.
To further inspire its guests, Disney Store’s “Design By Me” contest on Facebook gives aspiring artists the chance to design a Mickey Mouse-inspired t-shirt. Artists have until April 22 to submit their designs on Disney Store’s Facebook page. A panel of Disney Store judges will select the top five styles for which fans may vote. The t-shirt design that receives the most votes will be sold at Disney Store locations nationwide and it will also be included as part of the Disney Store’s “Track My T” program featuring t-shirts made from organic cotton. The apparel contains a code allowing guests to follow their shirt’s creation from its very beginning as an organic cotton seed to its final stop at Disney Store (seewww.disneystore.com/trackmyt).
“Disney Store hopes to inspire families to make small changes to go green in their household, because with all of us working together we can have a big impact,” said Jim Fielding, president of Disney Store. “Earth Day is an opportunity for everyone to think about how we can help the environment.”
Disney Store’s product assortment also includes:
- Fashionable reusable totes
- Children and adult sized t-shirts made from 100% organic cotton with the message “It’s A Green World After All”
- Reusable aluminum bottles in favorite character styles such as Rapunzel, Mickey and Minnie Mouse
- The new Oscar Chimpanzee plush toy to commemorate Earth Day
To find a Disney Store, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStoreto stay connected to your favorite destination.
For more information about The Walt Disney Company’s environmental initiatives, visitwww.disney.com/environment.
ABOUT DISNEY STORE
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom , plus online stores www.DisneyStore.com,www.disneystore.co.uk, www.disneystore.fr and www.disneystore.de. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us atwww.facebook.com/DisneyStore and www.twitter.com/DisneyStore.
ABOUT TRACK MY T
TrackMyT® is an interactive web site service that chronicles and brings to life the journey and environmental impact of a t-shirt, from cotton-seed to consumer. The service, which specifically tracks Disney Store t-shirts allows users to explore organic cotton farms, a gin and spinners, textile mill, cut and sew plants, and distribution facility — all by inputting a unique tracking number printed on their very own t-shirt. TrackMyT® is a service created by Anvil Knitwear, Inc.
ABOUT DISNEY’S FRIENDS FOR CHANGE
Disney’s Friends for Change is an initiative that inspires kids and families to join together and make a positive impact on their world by helping people, communities and the planet. And while these activities may vary, they are united by an overarching emphasis on fostering creativity, conservation and compassion. Through PSAs on-air and online action kits, the program aims to provide useful resources to encourage kids to make small changes that add up to big differences. Friends for Change, along with YSA, provide grants to support youth-service projects in communities across the world. Friends for Change currently has almost five million actions taking place from kids in 33 countries throughout Europe, Latin America, China and the United States. For more information, please visit www.Disney.com/friends.
ABOUT THE JANE GOODALL INSTITUTE
Founded in 1977, the Jane Goodall Institute continues Dr. Goodall’s pioneering research on chimpanzee behavior started more than 50 years ago — research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, and Jane Goodall’s Roots & Shoots, the global environmental and humanitarian program for youth of all ages, which has groups in more than 120 countries. To learn more about JGI, please visit www.janegoodall.org.
ABOUT THE MOVIE
Disneynature takes moviegoers deep into the forests of Africa with “Chimpanzee,” a new True Life Adventure introducing an adorable young chimpanzee named Oscar and his entertaining approach to life in a remarkable story of family bonds and individual triumph. Oscar’s playful curiosity and zest for discovery showcase the intelligence and ingenuity of some of the most extraordinary personalities in the animal kingdom. Working together, Oscar’s chimpanzee family — including his mom, Isha, and the group’s savvy leader, Freddy — navigates the complex territory of the forest. The world is a playground for little Oscar and his fellow young chimpanzees, who’d rather make mayhem than join their parents for an afternoon nap. But when Oscar’s family is confronted by a rival band of chimpanzees, he is left to fend for himself until a surprising ally steps in and changes his life forever. Directed by Alastair Fothergill (“African Cats” and “Earth”) and Mark Linfield (“Earth”), and narrated by Tim Allen (Disney·Pixar’s “Toy Story 3,” ABC’s “Last Man Standing”), “Chimpanzee” swings into theaters on April 20, 2012, just in time for Earth Day. For more information about “Chimpanzee,” visit Disney.com/Chimpanzee, like us on Facebook:Facebook.com/Disneynature or follow us on Twitter: twitter.com/Disneynature.
