The Walt Disney Company

THE WALT DISNEY COMPANY BOARD INCREASES ANNUAL CASH DIVIDEND BY 50 PERCENT TO $0.60 PER SHARE

DAPs Magic Disney News – PRESS RELEASE

BURBANK, Calif., November 30, 2011 – The Walt Disney Company (NYSE: DIS) board today declared an annual cash dividend of $0.60 per share, up 50 percent, or $0.20 per share, from the previous year. The dividend is payable on January 18, 2012 to shareholders of record at the close of business on December 16, 2011. The January dividend payment represents the 56th consecutive year of dividend payments to shareholders.

“The Walt Disney Company had a great creative, strategic and financial year in fiscal 2011 with record revenue, net income and earnings per share,” said Robert A. Iger, president and CEO, The Walt Disney Company. “We are pleased to be able to raise our shareholder dividend by 50 percent while continuing to invest for future growth.”

The Company also announced that it has scheduled its annual shareholders’ meeting for Tuesday, March 13, 2012, in Kansas City, Missouri.

About The Walt Disney Company: 
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Disney is a Dow 30 company and had annual revenues of about $40.9 billion in its last fiscal year.

Forward Looking Statements: 
Certain statements in this press release may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are made on the basis of our views and assumptions regarding future events and business performance as of the time the statements are made and we do not undertake any obligation to update these statements. Actual events may differ materially from those expressed or implied. Such differences may result from actions taken by the Company, as well as from developments beyond the Company’s control, including international, political, health concern and military developments and changes in domestic and global economic conditions that may affect our businesses generally. Additional factors are set forth in the Company’s Annual Report on Form 10-K for the year ended October 1, 2011 under Item 1A “Risk Factors.”