With the popularity of social media platform Instagram growing everyday, Disney has added a new account to the lineup. @MinnieStyle will share all things fashionable.
The account, which will feature fashion inspired by the adorable Minnie Mouse, will post images of attire featuring “polka dots, bows and instantly recognizable color palette.”
@MinnieStyle will showcase Minnie-inspired looks from the global fashion community, every day fashion inspiration, couture and ready-to-wear designer collaborations, celebrities, bloggers and more. The first portfolio on @MinnieStyle will feature a series of inspirational fashion images as well as a behind-the-scenes look at events during September’s international fashion weeks.
At New York Fashion Week, Disney is collaborating with Refinery29, the leading digital lifestyle media company for millennial-minded women, and CONFETTISYSTEM, to create a Minnie Mouse- inspired room, as part of 29Rooms, Refinery29’s interactive funhouse celebrating style and culture, which is open to the public in Brooklyn, NY on September 11 and 12. Then from September 18 to 20, during London Fashion Week, Disney and the British Fashion Council will host the Minnie: Style Icon exhibition. The exhibition, which has been curated with the help of model and photographer Georgia May Jagger, will bring together photographs from the 1930’s through present day including archive imagery and sketches, celebrity portraits and fashion spreads. Images from the event will also be shared on the @MinnieStyle Instagram.
With the account only being active for less than a full day, bright and colorful posts have already filled up newsfeeds from many around. If you would like to check out the new account, please click here.