MARVEL ENTERTAINMENT LAUNCHES NEW PRODUCT LINE INSPIRED BY SUCCESSFUL DEBUT OF ABC SERIES “MARVEL’S AGENTS OF S.H.I.E.L.D.”
T-shirts, Accessories, Posters and More Being Released to Meet Instant Demand for Official Merchandise Based On All-New Marvel Primetime Television Program
New York (September 26, 2013) – Following the initial ratings success of Marvel Television’s “Marvel’s Agents of S.H.I.E.L.D.” airing on ABC, Marvel Entertainment, LLC has launched the first wave of official licensed merchandise inspired by the series co-created by Marvel’s The Avengers director Joss Whedon. To meet fan demand, Marvel has unveiled a range of “Marvel’s Agents of S.H.I.E.L.D.” consumer products including T-shirts, accessories, and posters which are immediately available for purchase at ABC.com, Marvel.com, Hot Topic and other specialty retailers.
“The breakout success of our new primetime ABC series further underscores the unmatched affinity that fans have for the Marvel brand,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “This new consumer products line will give fans a great jumping off point to enjoy the new series and to extend their passion for Agent Coulson and the S.H.I.E.L.D. organization.”
“Marvel’s Agents of S.H.I.E.L.D.” opened a strong No. 1 in the time period with Adults 18-49 (4.6/14), defeating NBC’sTuesday premiere of “The Voice” by 15% (4.0/12) and CBS’ season premiere of “NCIS” by 35% (3.4/10), to qualify as TV’s highest rated drama debut in nearly 4 years. It was also Tuesday’s No. 1 TV show in Adults 18-49 (tie) and across all key Men demographics (M18-34/M18-49/M25-54).
The series stars Clark Gregg reprising his role as Agent Phil Coulson, Ming-Na Wen as Agent Melinda May, Brett Dalton as Agent Grant Ward, Chloe Bennet as Skye, Iain De Caestecker as Agent Leo Fitz and Elizabeth Henstridge as Agent Jemma Simmons. This dynamic, action-packed one-hour drama brings back Agent Phil Coulson to lead a team of highly skilled agents with one mission: to investigate the new, the strange and the unknown around the globe, protecting the ordinary from the extraordinary.
Marking Marvel Television’s first live action television production, the series was co-created by Joss Whedon, Jed Whedon & Maurissa Tancharoen (“Dollhouse,” “Dr. Horrible’s Sing-Along Blog”), who also serve as executive producers along with Jeph Loeb (“Smallville,” “Lost,” “Heroes”) and Jeffrey Bell (“Angel,” “Alias”). “Marvel’s Agents of S.H.I.E.L.D.” is produced by ABC Studios and Marvel Television.
For more information on “Marvel’s Agents of S.H.I.E.L.D.,” visit ABC.com
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world’s largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers’ homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW’s growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney’s official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving,www.Facebook.com/DisneyLiving
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