Joliet, IL – September 14, 2012 — Today Disney·Pixar Cars fans teamed up with NASCAR driver Casey Mears to wave the green flag and kick off the Cars “Take Flight” experience during Chase weekend at Chicagoland Speedway, Sept. 14-16. In celebration of the world television premieres of the Cars Toons short films “Air Mater” and “Moon Mater” this fall on Disney Channel, and the launch of a new Cars “Take Flight” product collection, Disney has created a fun and immersive family experience for race fans to enjoy the world of Cars.
Through Cars-themed “pit stops” at Chicagoland Speedway Kids Zone in Champions Park, the world of Cars is brought to life. Fans can snap photos of the life-size LEGO® replica of Lightning McQueen made of 250,000 bricks, create Cars scenes at the puzzle building station, enjoy story time, race against friends on the Cars video game, see the new collectible die-cast cars and play with the products in the new “Take Flight” collection. The new Cars “Take Flight” product line features die-cast, race tracks, games, books and more and is available now at retailers nationwide.
“The Cars Toons shorts have done a great job extending the storytelling and fun that happens in the world of Cars,” said Mary Renner Beech, senior vice president of licensing, Disney·Pixar animation, Disney Consumer Products. “Likewise, Disney·Pixar product designers take the story where only a child’s imagination can go through new toys and products. And what better place for us to celebrate the new “Take Flight” collection than right here at the Chicagoland Speedway during an actual NASCAR race weekend.”
“A weekend at Chicagoland Speedway is about more than just the excitement on the track,” said Scott Paddock, Chicagoland Speedway president. “We want the entire family to enjoy memorable experiences throughout their trip, whether it’s in the Kids Zone taking pictures with the life-size Lightning McQueen, in Champions Park with free entertainment or in our new infield fan experience. Our goal is to deliver additional value to our fans and give the start of the Chase for the NASCAR Sprint Cup the platform it deserves.”
Since its release in 2006, Cars has remained Disney Consumer Products’ leading boys franchise. Several of NASCAR’s biggest stars voiced characters in the first two Cars films which have grossed over $1 billion in box office revenue, including Dale Earnhardt Jr., Jeff Gordon, Richard Petty, Darrell Waltrip and Humpy Wheeler. New Cars Toons animated film shorts released through Disney Channel and Walt Disney Home Entertainment, continue to keep fans “revved up” about Cars. This weekend only, the public can view Cars Toons in the Kids Zone, located in Chicagoland Speedway’s Champions Park.
Chicagoland Speedway is the first race of the Chase for the NASCAR Sprint Cup this September — the first of ten ‘playoff’ style NASCAR Sprint Cup Series races in pursuit of the 2012 championship. The Dollar General 300 powered by Coca-Cola NASCAR Nationwide Series will kick off the weekend on Saturday, Sept. 15 with the GEICO 400 Chase for the NASCAR Sprint Cup concluding the weekend on Sunday, Sept. 16.
For tickets to the GEICO® 400, the start of the Chase for the NASCAR Sprint Cup, or the Dollar General® 300 powered by Coca-Cola®, visit www.ChicagolandSpeedway.com or call 1-888-629-RACE (7223).
For more information on the Cars franchise, please visit.
About Disney Consumer Products
Disney Consumer Products (DCP), the world’s largest licensor, is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney and Marvel brands to merchandise ranging from apparel, toys, home décor and books to food and beverages, stationery, electronics and fine art. DCP develops Disney entertainment franchises into 365 day-a-year product opportunities at retailers worldwide. DCP is comprised of three businesses: Licensing, Publishing and Disney Store. The Licensing business is aligned around six strategic brand priorities: Disney Classic Characters & Disney Moms and Babies, Disney Media Networks & Games, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Disney Live Action Film, and Marvel. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and digital products. Disney English is DPW’s English language learning business, which includes over 35 Disney English learning centers across China and a supplemental learning book program. DPW’s growing library of digital products includes best-selling eBook titles and original apps. The Disney Store retail chain operates across North America, Europe, and Japan with more than 350 stores worldwide. Disney Store carries high-quality products, including exclusive merchandise tied to key Disney and Marvel entertainment offerings. www.DisneyStore.comand www.DisneyStore.co.uk are Disney’s official online shopping portals. For more information, please visit Disney Consumer Products or follow us atwww.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving andwww.Twitter.com/DisneyLiving.
About Chicagoland Speedway & Route 66 Raceway
Chicagoland Speedway is a 1.5-mile, paved oval race track located in Joliet, Ill. The track has hosted racing events of the major U.S. racing series, and currently conducts races in all three NASCAR national series, including the NASCAR Camping World Truck Series, the NASCAR Nationwide Series, and the NASCAR Sprint Cup Series. Along with Route 66 Raceway, a multimillion-dollar complex that includes a ¼ mile stadium-style drag strip and a ½ mile dirt oval track, Chicagoland Speedway is wholly-owned by International Speedway Corporation (ISC), a major promoter of motorsports activities. ISC owns and/or operates 13 of the nation’s major racing venues, including Daytona International Speedway. The 2012 Chicagoland Speedway and Route 66 Raceway Seasons are presented by Illinois. Mile After Magnificent Mile. Visit EnjoyIllinois.com and discover everything Illinois has to offer. For more information on Chicagoland Speedway, visit www.ChicagolandSpeedway.com.
Saturday, Sept. 15 — Dollar General® 300 powered by Coca-Cola (NASCAR Nationwide Series)
Sunday, Sept. 16 — GEICO® 400 (NASCAR Spring Cup Series)