Stride Rite® Invites All Girls to the Ball in Shoes Fit for a Princess in Celebration of the Blu-ray™ Release of Disney’s Cinderella

DAPs Magic Disney News – PRESS RELEASE 

Stride Rite for Disney Princess Collection Now Available at Stride Rite Locations Nationwide


 

(Lexington, Mass)— September 28, 2012– Stride Rite Children’s Group (SRCG), the first choice for premium authentic footwear brands that kids love and moms trust, is inviting your little princess to the ball in the Stride Rite for Disney Princess collection with new styles inspired by Cinderella and fit for today’s princess.

The Stride Rite for Disney Princess collection is inspired by the 1950 Disney classic animated film Cinderella and features three silhouettes to cover every occasion. All capture the essence of the beloved Disney princess through silver and blue tones, sparkle and an adornment of jewels. The collection is available now in time for the release of Disney’s Cinderella Diamond Edition, available on Blu-ray™ for the first time at the stroke of midnight on Oct. 2.

Styles include:

  • Cinderella Cozy Boot has the luxurious look and feel that little princesses love. With so many royal events to attend, your little princess can rest assured that this fashionable sparkle suede boot will keep her comfortable thanks to a lightweight, flexible outsole, warm, fluffy lining and Cinderella-inspired jewel closure.
  • Cinderella Sparkle Flat will send any little princess to the ball in style. Covered in sequins, this sparkle slip-on will make all her princess dreams come true. With an elasticized mary jane strap and gore top line, it provides a comfortable, secure fit from day to night.
  • Cinderella Mary Jane with Magical Lights will transport your little princess to an enchanted world of wonder. This silver leather Cinderella-inspired sneaker with mary jane styling and sparkly sequins has magical lights that flash with every step and a hook-and-loop closure makes it easy to slip on and off.

 

“At Stride Rite, every day we love making kids feel like princesses and super heroes in our great-fitting and fashionable shoes, which also incorporate more than 90 years of Stride Rite knowledge to ensure comfort and durability for every active child,” said Sharon John, Stride Rite Children’s Group President. “By featuring key style elements of a beloved Disney princess like Cinderella, our new collection gives little girls that sparkle and the perfect fit to truly make them feel like royalty.”

“The Stride Rite for Disney Princess collection captures the grace and poise of one of Disney’s most iconic princesses,” said Robert Oberschelp, director of Disney Collections at Disney Consumer Products. “We’re delighted to collaborate with Stride Rite to help bring the magic of Disney Princess to girls everywhere and celebrate the timeless Cinderella.”

The Stride Rite for Disney Princess collection is available in stores and online atwww.striderite.com/disneyprincess. MSRP is $42.00 to $46.00 and sizes 8.5-12.

 

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About Stride Rite Children’s Group
The Stride Rite Children’s Group, part of the Performance + Lifestyle Group, markets leading brands of premium children’s footwear, including Stride Rite®, Saucony® Kids, Keds® Kids and Sperry Top-Sider® Kids, among others. For over 90 years, the company has designed and engineered footwear specifically to meet the needs of growing children. Through their sole commitment to “Kid-RITE” innovation, quality, health and style, Stride Rite Children’s Group’s mission is to be the first choice for premium authentic footwear brands that kids love and moms trust. Visit www.striderite.com to learn more.

 

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