Rich Ross Parts Ways With Disney

By | 2012-04-20T10:26:44+00:00 April 20th, 2012|Categories: Disney|Tags: , , , , , |5 Comments

DAPs Magic Disney News – by Mr. DAPs

Rich Ross Out at DisneyRich Ross, chairman of the Walt Disney Studios has parted ways with the Walt Disney Company. He saw most success at the Disney Channel where he oversaw the Highschool Musical franchise and is responsible for kick starting the trend of focusing on television for the tween market. This led to shows like Hannah MontanaLizzie McGuireWizards of Waverly PlaceThe Suite Life of Zack & Cody and The Suite Life on DeckThat’s So Raven and Phineas and Ferb.

Success didn’t follow him when he was promoted to chairman of the Walt Disney Studios in 2009 however. Where at the Disney Channel he was known for his hits, his misses were what were more notable at the Walt Disney Studios. These misses included Mars Needs Moms, Prom, and most recently John Carter. The last had a $200 million write down and surely holds some responsibility for his departure.

In an email sent to employees Ross said,  “I believe in our strong slate of films and our ability to make and market them better than anyone else,” he wrote. “But, I no longer believe the chairman role is the right professional fit for me.”

Rich Ross had this to say on his departure:

For the last 15 years, I have had the opportunity to work with incredibly talented people on behalf of the world’s best loved brand. During that time, we’ve told some amazing stories around the world, created successful TV programming, movies, and franchises that generated new opportunities for the company in the process.

I’ve always said our success is created and driven by our people – whom I consider to be the absolute best in the business. But, the best people need to be in the right jobs, in roles they are passionate about, doing work that leverages the full range of their abilities. It’s one of the leadership lessons I’ve learned during my career, and it’s something I’ve been giving a great deal of thought to as I look at the challenges and opportunities ahead.

I believe in this extraordinary Walt Disney Studios team, and I believe in our strong slate of films and our ability to make and market them better than anyone else.  But, I no longer believe the Chairman role is the right professional fit for me.  For that reason, I have made the very difficult decision to step down as Chairman of The Walt Disney Studios, effective today.

It has been my honor to work with such incredible teams – at Disney Channels Worldwide and The Walt Disney Studios and the many other Disney businesses I’ve had the opportunity to collaborate with. I know I leave the Studios in good hands and, even on separate paths, I am confident we are all destined for continued success.

-Rich

Bob Iger released the following statement:

For more than a decade, Rich Ross’s creative instincts, business acumen and personal integrity have driven results in key businesses for Disney, redefining success in kids and family entertainment and launching  franchises that generate value across our entire company. His vision and leadership opened doors for Disney around the world, making our brand part of daily life for millions of people. I appreciate his countless contributions throughout his entire career at Disney, and expect he will have tremendous success in whatever he chooses to do next.

Rich Ross first came to the Walt Disney Company in 1996. Before he had worked both at Nickelodion, Nickelodeon UK, and the FX Networks. With the last two, he helped get them both up and off the ground. When he moved to Disney in 1996 he was a part of the Disney Channel. For over eight years with the Disney Channel he saw success. His move to the Walt Disney Studios changed this trend in 2009.

It currently is unknown who will become the new Chairman of the Walt Disney Studios. Possible candidates that are rumored to be floating around include Kevin Feige, president of Marvel Studios; and Stacey Snider, chief executive and co-owner of DreamWorks Studios. It could take some time for a replacement to be found.

About the Author:

Mr. DAPs is the founder of DAPs Magic continues to run its day to day operations. He can be regularly found at Disneyland donning his hat and bow tie as he takes pictures and enjoys the Happiest Place on Earth. He is also a host on Geeks Corner – the Webshow and anchors news stories for DAPs Magic’s YouTube channel. You can also find him posting regularly on Twitter and Instagram. He’d love to connect with you so make sure and say hi!

5 Comments

  1. Victor Kong April 20, 2012 at 10:29 am - Reply

    I would LOVE for Kevin Feige to be the next chairman.

    • Mr. DAPs April 20, 2012 at 10:48 am - Reply

      You and me both my friend! I think that could be a really good move for the Studios. I think they need to get a heavy hitter with a good track record. They don’t need to reinvent the wheel. They just need to make good quality movies with excellent stories. There is a TON of talent out there to be tapped!

  2. Tyler April 21, 2012 at 1:50 pm - Reply

    Ok, while John Carter didn’t do well financially, it was one of the most breathtaking movies I’ve seen in a decade, and he also got us Pirates 4, Tron Legacy, Lone Ranger, new Haunted Mansion, and Magic Kingdom, so I don’t write him off completely. that said… Prom was a bad idea for the studio that may have been better suited as a DCOM. I hope whoever takes his place still gives us the big epic movies and is willing to take a risk and not only do Pirates sequels.

    • Mr. DAPs April 21, 2012 at 2:53 pm - Reply

      Yea, risk is most definitely part of the game. Good input and I agree with you. I have to think his biggest failure wasn’t in movies but in marketing.

      • Tyler April 21, 2012 at 4:17 pm - Reply

        I totally agree with you, for instance if John Carter was marketed in a way similar to Avengers it likely would have made a profit

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