Disney has something to be thankful for this weekend as The Muppets returned to the silver screen with a strong $42 million over the Thanksgiving holiday weekend. The Muppets came in second following The Twilight Saga: Breaking Dawn – Part 1 which brought in $62.3 million.
Thanksgiving was full of family features this weekend with Happy Feet Two coming in third with $18.5 million. Arthur Christmas and Hugo, also family films, finished with $17 million and $15.3 million respectively. These were both expensive movies that came in below already low estimates.
Overall, the box office take was down 12% from last year when movies like Tangled and the final Harry Potter movies were on the silver screen.
In an interview with TheWrap Dave Hollis, Disney’s distribution chief, The Muppets was expected to gross $30 million over this five day holiday. The success of The Muppets this weekend will surely lead to more Muppets.
“The value of ‘The Muppets’ isn’t just about the theatrical run,” Hollis said. “It’s about how we might take advantage of this across multiple lines of business. This opens the door for us to think about how the Muppets can be showcased in a variety of different ways.”
“I expect more Muppets everywhere — and everywhere would theoretically include the movie theater,” he said.
The Muppets took $45 million to make. Their strong return this weekend eclipsed that number. Expect Dave Hollis’ prediction to come true and expect to see more Muppets everywhere!