Disney Introduces Grand Prize Sweepstakes for ‘D-Lightful Living’ Challenge

DAPs Magic Disney News – PRESS RELEASE

GLENDALE, CALIF. (Nov. 8, 2011) — Getting kids to become animated about healthy lifestyle habits is not always easy. To thank families for striving to embrace healthy habits and following the 12-week D-Lightful Living program, Disney Consumer Products (DCP) invites fans to enter to win the ultimate grand prize – a trip for four to a special Disney Magic of Healthy Living experience at a Disney resort in 2012. Fans can enter now through Dec. 11 by visiting the D-Lightful Living portal on DCP’s official Facebook page, Disney Living.

D-Lightful Living is a series of weekly challenges that provides parents with tips inspired by fun Disney-branded products on how to help motivate their families to make simple and easy changes like eating more fruits and vegetables, improving oral care habits and preparing for cold and flu season. Each week features a video challenge from the “Go-To Mom,” Kimberley Clayton Blaine — a mom blogger, child development expert and licensed child therapist – showcasing simple tips and product suggestions to help other parents guide their kids toward a healthier lifestyle using products that feature their favorite Disney characters. In addition to the grand prize, each week fans can enter to win the featured assortment ofDisney-branded products. The D-Lightful Living challenges run weekly through the end of November.

About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP’s various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, and www.DisneyStore.comand www.DisneyStore.co.uk, the company’s official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan For more information, please visit Disney Consumer Products or follow us atwww.YouTube.com/DisneyLivingwww.Facebook.com/DisneyLiving andwww.Twitter.com/DisneyLiving.

About Disney Magic of Healthy Living
Through the Magic of Healthy Living initiative, Disney is partnering with parents in their quest to raise healthy, happy kids. With entertaining content, useful tools, and engaging experiences, the program reinforces the work of parents and inspires kids by making healthy lifestyles simple and fun. Magic of Healthy Living builds on the landmark nutritional guidelines Disney introduced in 2006. For more information, please visit: www.disney.com/TRYit.

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