Value-Driven, Innovative Toys Help Families Bring Disney Magic Home for the Holidays
Glendale, CA—18 October 2011 — Disney Consumer Products (DCP) and Disney Storereveal their “Most Wanted Holiday Toys” list featuring toys inspired by favorite Disney characters and stories, making it easy for families to find that special plaything that will bring squeals of delight throughout the holiday season and beyond. This ultimate holiday toy assortment includes ten fun, entertaining and innovative new toys that tap into Disney’s rich storytelling heritage and offer lasting play value. Several playthings feature exciting technology that transforms playtime into a truly magical experience.
Many items on Disney’s “Most Wanted Holiday Toys” list have already been recognized with awards and accolades from key media outlets and toy industry experts including Disney FamilyFun, National Parenting Center Seal of Approval, Parents and Time To Play. And for the first time, renowned animators from Walt Disney Animation Studios have collaborated with Disney Store to design an exclusive Disney Princess doll collection.
Disney’s “Most Wanted Holiday Toys” list is inspired by top entertainment properties including Disney™Pixar’s Cars 2 – releasing Nov. 1 on Blu-ray Combo Pack, Blu-ray 3D, movie download and DVD, Pirates of the Caribbean, Disney Princess including Rapunzel from the hit Disney film Tangled, Disney Channel shows and classic characters, including the ever-lovable Mickey Mouse.
“Year after year, Disney toys are among the most popular items on holiday wish lists,” said Mary Beech, vice president of Disney Toys. “Kids love to bring home their favorite characters, and parents know that Disney toys are the ones that kids go back to over and over again, offering both a great play experience and exceptional value.”
Disney’s “Most Wanted Holiday Toys” are available this holiday season at mass retailers including Kmart, Target, Toys “R” Us and Walmart, Disney Store and www.DisneyStore.com. With toys ranging from $19.99 to $149.50, there’s something magical for every budget.
(Editors’ note: Product images available at http://bit.ly/TopTenHolidayToys , no log-in required)
Disney Animators’ Collection Princess Toddler Dolls (Disney Store)
Disney AppMATes™ Mobile Application Toys (Spin Master)
Disney™Pixar Cars 2 Bomb Blastin’ Mater (Mattel)
Disney™Pixar Cars 2 Remote Control Vehicles (Disney Store)
Disney Princess 5-in-1 Wardrobe Set (Disney Store)
Disney Spotlight (First Act)
My First Disney Princess Singing & Storytelling Belle (JAKKS Pacific)
Pirates of the Caribbean Black Pearl Playset (LEGO)
Rock Star Mickey Interactive Plush & Role Play Guitar (Fisher Price)
Trivial Pursuit: Disney For All Edition (Hasbro)
Top Picks for Preschoolers
Rock Star Mickey (SRP $69.99, mass retailers, Disney Store and www.DisneyStore.com) — Everyone’s favorite mouse is ready to rock! Mickey Mouse really gets things going as he sings, bobs his head, dances across the stage and finishes with his signature move — the mouska-split — where he plays the guitar with his nose. Kids can learn how to rock along with Mickey in the “You’re a Rock Star!” mode. Designated by Toys “R” Us as a hot toy for preschool-age kids, the interactive plush features three rock songs, including the classic “You Really Got Me.” Kids can rock out alongside Mickey with the Role Play Guitar (SRP $21.99) by pulling the whammy bar for cool guitar sound effects, pressing Mickey’s head for fun phrases, sliding his hand up and down to change the pitch of the melodies and pressing the strings to step-through notes. The guitar plays four songs.
Best Toys for Boys
Disney Appmates™ Mobile Application Toys (SRP $19.99 for 2-pack, mass retailers, Apple stores, Disney Store and www.DisneyStore.com) —The new Disney Appmates feature miniature Disney™Pixar Cars 2 vehicles with sensors on the base of each toy that are recognized as a unique footprint by an app with no cable or Bluetooth connection required. Simply download the free Cars 2 Appmates app from the iTunes App Store, place your favorite Appmates toy character on the screen and play. Disney Appmates has been named aTime to Play People’s Play Award nominee and a “Best Toys” pick by Parents Magazine.
www.DisneyStore.com) — Take the Piston Cup champion for a spin with Disney Store’s exclusive edition Lightning McQueen remote control vehicle. Sporting his new Cars 2 look, Lightning has lots of great features including 15 phrases, lights and turbo speed function for greater high-speed thrills. Additional characters include Tow Mater and Finn McMissile.(SRP $29.50, exclusive assortment at Disney Store and
Cars 2 Bomb Blastin’ Mater (SRP $69.99, mass retailers and) —Stealth, sleek and totally tricked out—it’s Mater like you’ve never seen him before. Reenact some of the most exciting scenes straight from Cars 2 with the ultimate Mater spy vehicle. He’s got lights and sounds, dynamic eye and mouth movement, booster rockets, and even a bomb tied to his hood. Bomb Blastin’ Mater moves around by himself and talks, including phrases voiced by actor Larry the Cable Guy.
Pirates of the Caribbean Black Pearl (SRP $99.99, mass retailers) —Davy Jones has come to take Jack Sparrow back to the Flying Dutchman, and his brackish crew is in no mood to surrender just yet! Recreate a battle against Davy Jones and his crew by building the Black Pearl with more than 800 pieces in this LEGO® set, available beginning in November. Includes six minifigures —Jack Sparrow, Will Turner, Joshamee Gibbs, Davy Jones, Maccus and Bootstrap Bill.
Hot Toys for Girls
Disney Animators’ Collection Princess Toddler Dolls (SRP $24.50, exclusively at Disney Store and www.DisneyStore.com) —These young renditions of your favorite Disney Princess characters were re-imagined by and created under the guidance of two of the Walt Disney Animation Studio’s most renowned animators, Glen Keane and Mark Henn. The collection has been named one of “The Year’s Best Toys” by Disney FamilyFun.
My First Disney Princess Singing & Story Telling Belle (SRP $79.99, mass retailers) —This soft-bodied, 20-inch Singing & Storytelling Belle reads aloud her favorite Beauty and the Beastshort story and can use her microphone to sing her favorite songs. Belle recognizes and interacts with friends Chip, Mrs. Potts and Lumiére, a microphone and her storybook. Named a Time to Play People’s Play Award nominee, the Belle doll also includes a deluxe brush and can say more than 100 phrases.
Enchanting Disney Princess 5-in-1 Wardrobe Set (SRP $149.50, exclusively at Disney Store and www.DisneyStore.com) — This role play collection features five Disney Princess costumes, including Ariel, Aurora, Belle, Cinderella, and Rapunzel, allowing girls to enter a world of Disney Princess fantasy everyday!
Best Choice for Tweens
Disney Spotlight (SRP $59.99 wired mic, $99.99 wireless mic, mass retailers) — Disney Spotlight bridges the gap between gaming and performing, providing a fun way for kids to connect with their favorite Disney music. By downloading the free Disney Spotlight app and connecting the mic to an iPad, kids can unlock Disney Channel hits or sing along to music from their own iTunes library. Kids can also purchase additional songs and create music videos to share with friends.
Fun for the Whole Family
Trivial Pursuit: Disney For All Edition (SRP $29.99, mass retailers) — Awarded with The National Parenting Center Seal of Approval and created for the whole family, the game features three innovative question types: “Take 2 Trivia”– giving two chances to earn the wedge; “My Disney” — personal trivia sparked by favorite Disney moments or characters; and “Disney List” — work together to create lists or choose which don’t belong. With these questions players don’t have to be a Disney genius to play, and with the help of a “secret reveal” device players can see just how much their family loves Disney!
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP’s various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, and www.DisneyStore.comand www.DisneyStore.co.uk, the company’s official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan For more information, please visit Disney Consumer Products or follow us atwww.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving andwww.Twitter.com/DisneyLiving.
About Disney Store
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Ireland, Italy and Portugal, plus online stores and . Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visit or follow us at and .